{"id":736,"date":"2026-03-13T15:34:47","date_gmt":"2026-03-13T06:34:47","guid":{"rendered":"https:\/\/l-planning.jp\/column\/?p=736"},"modified":"2026-06-30T08:52:17","modified_gmt":"2026-06-29T23:52:17","slug":"%e7%b5%8c%e5%96%b6%e5%b1%a4%e3%82%92%e8%aa%ac%e5%be%97%e3%81%99%e3%82%8bweb%e3%82%b5%e3%82%a4%e3%83%88%e6%8a%95%e8%b3%87%e5%af%be%e5%8a%b9%e6%9e%9c%e3%81%ae%e7%a4%ba%e3%81%97%e6%96%b92%ef%bd%9c","status":"publish","type":"post","link":"https:\/\/l-planning.jp\/column\/website\/736\/","title":{"rendered":"\u7d4c\u55b6\u5c64\u3092\u8aac\u5f97\u3059\u308bWeb\u30b5\u30a4\u30c8\u6295\u8cc7\u5bfe\u52b9\u679c(2)\uff5c\u7d4c\u55b6\u5c64\u304cYES\u3068\u8a00\u3046\u6570\u5b57\u306e\u4f5c\u308a\u65b9"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a><\/a>\u306f\u3058\u3081\u306b \u2500\u2500 \u66d6\u6627\u306a\u300c\u671f\u5f85\u300d\u3067\u306f\u306a\u304f\u3001\u6570\u5f0f\u306b\u57fa\u3065\u3044\u305f\u300c\u4e88\u6e2c\u300d\u3092<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/l-planning.jp\/column\/wp-content\/uploads\/2026\/02\/22857225-300x225.jpg\" alt=\"\" class=\"wp-image-767\" srcset=\"https:\/\/l-planning.jp\/column\/wp-content\/uploads\/2026\/02\/22857225-300x225.jpg 300w, https:\/\/l-planning.jp\/column\/wp-content\/uploads\/2026\/02\/22857225-1024x768.jpg 1024w, https:\/\/l-planning.jp\/column\/wp-content\/uploads\/2026\/02\/22857225-768x576.jpg 768w, https:\/\/l-planning.jp\/column\/wp-content\/uploads\/2026\/02\/22857225-1536x1152.jpg 1536w, https:\/\/l-planning.jp\/column\/wp-content\/uploads\/2026\/02\/22857225.jpg 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u524d\u56de\u306e\u7b2c1\u56de\u3067\u306f\u3001Web\u30b5\u30a4\u30c8\u6295\u8cc7\u306e\u52b9\u679c\u3092\u300c\u30b3\u30b9\u30c8\u524a\u6e1b\u300d\u300c\u30ea\u30b9\u30af\u56de\u907f\u300d\u300c\u58f2\u4e0a\u5275\u51fa\u300d\u306e3\u3064\u306e\u30ec\u30d9\u30eb\u3067\u6574\u7406\u3059\u308b\u65b9\u6cd5\u3092\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u3057\u304b\u3057\u3001\u7d4c\u55b6\u5c64\u3092\u52d5\u304b\u3059\u306b\u306f\u300c\u52b9\u679c\u304c\u3042\u308a\u305d\u3046\u3067\u3059\u300d\u3067\u306f\u8db3\u308a\u307e\u305b\u3093\u3002<br>\u5fc5\u8981\u306a\u306e\u306f\u3001<strong><span class=\"swl-marker mark_yellow\">\u6570\u5f0f\u306b\u57fa\u3065\u3044\u305f\u300c\u4e88\u6e2c\u300d<\/span><\/strong>\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300c\u3053\u306e\u304f\u3089\u3044\u6295\u8cc7\u3059\u308c\u3070\u3001\u3053\u308c\u3060\u3051\u306e\u58f2\u4e0a\u304c\u898b\u8fbc\u3081\u307e\u3059\u3002\u56de\u53ce\u306f\u25ef\u5e74\u76ee\u3067\u3059\u300d<br>\u2500\u2500\u3053\u3053\u307e\u3067\u5177\u4f53\u7684\u306b\u793a\u305b\u3066\u521d\u3081\u3066\u3001\u7d4c\u55b6\u5c64\u306f\u6295\u8cc7\u5224\u65ad\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c2\u56de\u3067\u306f\u3001\u7d4c\u55b6\u76ee\u6a19\u304b\u3089\u9006\u7b97\u3057\u3066Web\u30b5\u30a4\u30c8\u306eKPI\u3092\u8a2d\u8a08\u3059\u308b\u65b9\u6cd5\u3068\u30013\u5e74\u9593\u306eP\/L\uff08\u640d\u76ca\uff09\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u4f5c\u308a\u65b9\u3001\u305d\u3057\u3066\u6570\u5b57\u306b\u8868\u308c\u306b\u304f\u3044\u30d6\u30e9\u30f3\u30c9\u3084\u63a1\u7528\u52b9\u679c\u306e\u5b9a\u91cf\u5316\u624b\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>\u7d4c\u55b6\u76ee\u6a19\u304b\u3089\u300c\u9006\u7b97\u300d\u3057\u3066KPI\u3092\u8a2d\u8a08\u3059\u308b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>\u3088\u304f\u3042\u308b\u5931\u6557\uff1a\u300cPV\u6570\u300d\u3092\u76ee\u6a19\u306b\u3057\u3066\u3057\u307e\u3046<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u591a\u304f\u306eWeb\u62c5\u5f53\u8005\u304c\u3084\u308a\u304c\u3061\u306a\u306e\u304c\u3001\u300c\u6708\u9593PV\u25ef\u4e07\u3092\u76ee\u6307\u3057\u307e\u3059\u300d\u3068\u76ee\u6a19\u3092\u7acb\u3066\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3059\u3002<br>\u3067\u3082\u3001\u7d4c\u55b6\u5c64\u306b\u3068\u3063\u3066PV\u6570\u306f\u3042\u304f\u307e\u3067\u624b\u6bb5\u3067\u3042\u308a\u3001\u77e5\u308a\u305f\u3044\u306e\u306f\u300c\u305d\u308c\u304c\u58f2\u4e0a\u306b\u3069\u3046\u3064\u306a\u304c\u308b\u306e\u304b\u300d\u3067\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b63\u3057\u3044\u30a2\u30d7\u30ed\u30fc\u30c1\u306f\u3001<strong><span class=\"swl-marker mark_yellow\">\u7d4c\u55b6\u76ee\u6a19\uff08\u58f2\u4e0a\u3084\u5229\u76ca\uff09\u3092\u8d77\u70b9\u306b\u3057\u3066\u3001\u5fc5\u8981\u306aWeb\u30b5\u30a4\u30c8\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u9006\u7b97\u3059\u308b<\/span><\/strong>\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>\u9006\u7b97\u30ed\u30b8\u30c3\u30af\u306e\u5177\u4f53\u4f8b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u305f\u3068\u3048\u3070\u3001BtoB\u4f01\u696d\u3067\u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u7d4c\u7531\u3067\u5e74\u95931\u5104\u5186\u306e\u65b0\u898f\u53d7\u6ce8\u3092\u7372\u5f97\u3059\u308b\u300d\u3068\u3044\u3046\u76ee\u6a19\u3092\u7acb\u3066\u305f\u3068\u3057\u307e\u3059\u3002<br>\u904e\u53bb\u306e\u5b9f\u7e3e\u3084\u696d\u754c\u306e\u5e73\u5747\u5024\u3092\u3082\u3068\u306b\u3001\u5404\u6bb5\u968e\u306e\u8ee2\u63db\u7387\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-onborder_ttl\" data-colset=\"col2\"><div class=\"cap_box_ttl\"><span><strong>\u524d\u63d0\u6761\u4ef6<\/strong><\/span><\/div><div class=\"cap_box_content\">\n<ul class=\"wp-block-list\">\n<li>\u5e73\u5747\u53d7\u6ce8\u5358\u4fa1\uff1a200\u4e07\u5186<\/li>\n\n\n\n<li>\u5546\u8ac7\u304b\u3089\u306e\u53d7\u6ce8\u7387\uff1a20%<\/li>\n\n\n\n<li>\u898b\u8fbc\u307f\u5ba2\uff08\u30ea\u30fc\u30c9\uff09\u304b\u3089\u306e\u5546\u8ac7\u5316\u7387\uff1a10%<\/li>\n\n\n\n<li>\u30b5\u30a4\u30c8\u8a2a\u554f\u304b\u3089\u306e\u30ea\u30fc\u30c9\u7372\u5f97\u7387\uff1a1.0%<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group has-border -border01\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>\u9006\u7b97\u306e\u6d41\u308c<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1\u5104\u5186 \u00f7 200\u4e07\u5186 \uff1d <strong><span class=\"swl-marker mark_yellow\">\u5e74\u959350\u4ef6\u306e\u53d7\u6ce8<\/span><\/strong>\u304c\u5fc5\u8981<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">50\u4ef6 \u00f7 20% \uff1d <strong><span class=\"swl-marker mark_yellow\">250\u4ef6\u306e\u5546\u8ac7<\/span><\/strong>\u304c\u5fc5\u8981<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">250\u4ef6 \u00f7 10% \uff1d <strong><span class=\"swl-marker mark_yellow\">2,500\u4ef6\u306e\u30ea\u30fc\u30c9<\/span><\/strong>\u304c\u5fc5\u8981<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2,500\u4ef6 \u00f7 1.0% \uff1d <strong><span class=\"swl-marker mark_yellow\">\u5e74\u959325\u4e07\u30bb\u30c3\u30b7\u30e7\u30f3<\/span><\/strong>\u304c\u5fc5\u8981<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u3046\u6574\u7406\u3059\u308b\u3068\u3001\u300c\u5e74\u959325\u4e07\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u96c6\u3081\u308b\u300d\u3068\u3044\u3046\u6570\u5b57\u304c\u3001\u5358\u306a\u308b\u76ee\u6a19\u5024\u3067\u306f\u306a\u304f<strong><span class=\"swl-marker mark_yellow\">\u300c1\u5104\u5186\u306e\u58f2\u4e0a\u3092\u4f5c\u308b\u305f\u3081\u306e\u5fc5\u9808\u6761\u4ef6\u300d<\/span><\/strong>\u3068\u3057\u3066\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<br>\u7d4c\u55b6\u5c64\u306b\u3068\u3063\u3066\u3082\u300c\u306a\u305c\u305d\u306e\u6570\u5b57\u304c\u5fc5\u8981\u306a\u306e\u304b\u300d\u304c\u30b9\u30c8\u30f3\u3068\u8151\u306b\u843d\u3061\u308b\u306f\u305a\u3067\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>3\u5e74\u9593\u306eP\/L\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u4f5c\u308b<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>\u6295\u8cc7\u3068\u56de\u53ce\u306e\u898b\u901a\u3057\u3092\u300c\u6642\u9593\u8ef8\u300d\u3067\u793a\u3059<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u6a19\u304c\u56fa\u307e\u3063\u305f\u3089\u3001\u6b21\u306f\u300c\u3069\u308c\u304f\u3089\u3044\u6295\u8cc7\u3057\u3066\u3001\u3044\u3064\u56de\u53ce\u3067\u304d\u308b\u306e\u304b\u300d\u3092\u6642\u7cfb\u5217\u3067\u898b\u305b\u307e\u3059\u3002<br>\u3053\u3053\u3067\u306fBtoB\u4f01\u696d\u304c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u3092\u7acb\u3061\u4e0a\u3052\u308b\u5834\u5408\u3092\u60f3\u5b9a\u3057\u305f\u30013\u5e74\u9593\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<div class=\"swell-block-capbox cap_box is-style-onborder_ttl\" data-colset=\"col2\"><div class=\"cap_box_ttl\"><span><strong>\u6295\u8cc7\u306e\u524d\u63d0<\/strong><\/span><\/div><div class=\"cap_box_content\">\n<ul class=\"wp-block-list\">\n<li>\u521d\u671f\u69cb\u7bc9\u8cbb\uff1a500\u4e07\u5186\uff08\u30b5\u30a4\u30c8\u8a2d\u8a08\u30fb\u30c7\u30b6\u30a4\u30f3\u30fbCMS\u5c0e\u5165\uff09<\/li>\n\n\n\n<li>\u6708\u984d\u904b\u7528\u8cbb\uff1a50\u4e07\u5186\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u30fb\u30b5\u30fc\u30d0\u30fc\u30fb\u4fdd\u5b88\uff09\u2192 \u5e74\u9593600\u4e07\u5186<\/li>\n\n\n\n<li>SEO\u52b9\u679c\u306f\u5f90\u3005\u306b\u51fa\u308b\u305f\u3081\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u306f\u5e74\u3005\u5897\u52a0\u3059\u308b\u3068\u60f3\u5b9a<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><strong>\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u7d50\u679c<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>&nbsp;<\/strong><\/td><td><strong>1\u5e74\u76ee<\/strong><strong><\/strong><\/td><td><strong>2\u5e74\u76ee<\/strong><strong><\/strong><\/td><td><strong>3\u5e74\u76ee<\/strong><strong><\/strong><\/td><\/tr><\/thead><tbody><tr><td>\u6295\u8cc7\u984d<\/td><td>1,100\u4e07\u5186\uff08\u521d\u671f\uff0b\u904b\u7528\uff09<\/td><td>600\u4e07\u5186\uff08\u904b\u7528\u306e\u307f\uff09<\/td><td>600\u4e07\u5186\uff08\u904b\u7528\u306e\u307f\uff09<\/td><\/tr><tr><td>\u7372\u5f97\u30ea\u30fc\u30c9\u6570<\/td><td>500\u4ef6<\/td><td>1,500\u4ef6<\/td><td>3,000\u4ef6<\/td><\/tr><tr><td>\u53d7\u6ce8\u6570\uff08\u53d7\u6ce8\u73872%\uff09<\/td><td>10\u4ef6<\/td><td>30\u4ef6<\/td><td>60\u4ef6<\/td><\/tr><tr><td>\u58f2\u4e0a\u9ad8\uff08\u5358\u4fa1200\u4e07\u5186\uff09<\/td><td>2,000\u4e07\u5186<\/td><td>6,000\u4e07\u5186<\/td><td>1\u51042,000\u4e07\u5186<\/td><\/tr><tr><td>\u5229\u76ca\uff08\u5229\u76ca\u738730%\uff09<\/td><td>600\u4e07\u5186<\/td><td>1,800\u4e07\u5186<\/td><td>3,600\u4e07\u5186<\/td><\/tr><tr><td>\u5358\u5e74\u5ea6ROI<\/td><td>\u25b245%<\/td><td>200%<\/td><td>500%<\/td><\/tr><tr><td>\u7d2f\u7a4d\u53ce\u652f<\/td><td>\u25b2500\u4e07\u5186<\/td><td>\uff0b700\u4e07\u5186<\/td><td>\uff0b3,700\u4e07\u5186<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><a><\/a>\u300cJ\u30ab\u30fc\u30d6\u300d\u306e\u6210\u9577\u3092\u8aac\u660e\u3059\u308b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u3053\u306e\u30b7\u30df\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u3067\u6ce8\u76ee\u3057\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u306e\u306f\u3001<strong><span class=\"swl-marker mark_yellow\">1\u5e74\u76ee\u306f\u8d64\u5b57\u306b\u306a\u308b\u304c\u30012\u5e74\u76ee\u304b\u3089\u6025\u6210\u9577\u3059\u308b<\/span><\/strong>\u3068\u3044\u3046\u30d1\u30bf\u30fc\u30f3\u3067\u3059\u3002<br>\u3053\u308c\u306f\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u6295\u8cc7\u3067\u306f\u3054\u304f\u4e00\u822c\u7684\u306a\u73fe\u8c61\u3067\u3001\u300cJ\u30ab\u30fc\u30d6\u300d\u3068\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e83\u544a\u306f\u51fa\u7a3f\u3059\u308c\u3070\u3059\u3050\u306b\u52b9\u679c\u304c\u51fa\u307e\u3059\u304c\u3001\u6b62\u3081\u308c\u3070\u30bc\u30ed\u306b\u623b\u308a\u307e\u3059\u3002<br>\u4e00\u65b9\u3001\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u84c4\u7a4d\u3055\u308c\u308b\u3053\u3068\u3067\u30012\u5e74\u76ee\u4ee5\u964d\u306f\u5e83\u544a\u8cbb\u3092\u304b\u3051\u306a\u304f\u3066\u3082\u96c6\u5ba2\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308b\u305f\u3081\u3001\u5229\u76ca\u7387\u304c\u5927\u304d\u304f\u6539\u5584\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<p 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