{"id":34,"date":"2025-05-23T00:00:00","date_gmt":"2025-05-22T15:00:00","guid":{"rendered":"https:\/\/l-planning.jp\/column\/uncategorized\/34\/"},"modified":"2025-08-08T10:00:07","modified_gmt":"2025-08-08T01:00:07","slug":"%e3%83%9b%e3%83%bc%e3%83%a0%e3%83%9a%e3%83%bc%e3%82%b8%e3%81%ae%e3%83%91%e3%83%bc%e3%82%bd%e3%83%8a%e3%83%a9%e3%82%a4%e3%82%ba%e5%8c%96%ef%bc%882%ef%bc%89%ef%bd%9c%e4%b8%ad%e5%b0%8f%e4%bc%81%e6%a5%ad","status":"publish","type":"post","link":"https:\/\/l-planning.jp\/column\/web_marketing\/34\/","title":{"rendered":"\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\uff082\uff09\uff5c\u4e2d\u5c0f\u4f01\u696d\u3067\u3082\u5b9f\u8df5\u3067\u304d\u308b5\u3064\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u624b\u6cd5"},"content":{"rendered":"<div class=\"ownedmedia-audio-block\">\n<p 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href=\"https:\/\/l-planning.jp\/website\/10024\/\">\u524d\u56de<\/a>\u306f\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u304c\u306a\u305c\u4eca\u3001\u8d85\u91cd\u8981\u306a\u306e\u304b\u3001\u305d\u3057\u3066\u4e2d\u5c0f\u4f01\u696d\u3067\u3082\u5341\u5206\u5b9f\u8df5\u53ef\u80fd\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u308b\u80cc\u666f\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u300c\u3067\u3082\u5177\u4f53\u7684\u306b\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u306e\uff1f\u300d\u3068\u601d\u3063\u305f\u65b9\u3082\u591a\u3044\u306f\u305a\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u5f85\u3061\u306b\u5f85\u3063\u305f\u5177\u4f53\u7684\u306a5\u3064\u306e\u624b\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u306d\uff01<\/p>\n<h2 class=\"ownedmedia-contents__lv2\">\u624b\u6cd51\uff1a\u8a2a\u554f\u5c65\u6b74\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8868\u793a<\/h2>\n<p><img decoding=\"async\" class=\"ownedmedia-image aligncenter wp-image-10564 size-large\" src=\"https:\/\/l-planning.jp\/blog\/wp-content\/uploads\/2025\/05\/pic-2505-2-01-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n<h3>\u3069\u3093\u306a\u624b\u6cd5\uff1f<\/h3>\n<p><span style=\"background-color: #ffff99;\">\u8a2a\u554f\u8005\u306e\u904e\u53bb\u306e\u95b2\u89a7\u30da\u30fc\u30b8\u3084\u884c\u52d5\u5c65\u6b74\u3092\u3082\u3068\u306b\u3001\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u512a\u5148\u7684\u306b\u8868\u793a\u3059\u308b\u65b9\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u3042\u308c\uff1f\u3053\u306e\u4eba\u3001\u305a\u3063\u3068\u30ad\u30c3\u30c1\u30f3\u7528\u54c1\u306e\u30da\u30fc\u30b8\u3070\u304b\u308a\u898b\u3066\u308b\u306a\u300d\u3068\u6c17\u3065\u3044\u305f\u3089\u3001\u305d\u306e\u30ab\u30c6\u30b4\u30ea\u30fc\u306e\u65b0\u5546\u54c1\u3084\u95a2\u9023\u60c5\u5831\u3092\u30c8\u30c3\u30d7\u306b\u6301\u3063\u3066\u304f\u308b\u3093\u3067\u3059\u3002<\/p>\n<p>\u306a\u308b\u307b\u3069\u3001\u4fbf\u5229\u3067\u3059\u3088\u306d\uff01<\/p>\n<h3>\u5fc5\u8981\u306a\u30c4\u30fc\u30eb\u3068\u6280\u8853<\/h3>\n<p>\u3053\u3053\u304b\u3089\u3061\u3087\u3063\u3068\u6280\u8853\u7684\u306a\u8a71\u306b\u306a\u308a\u307e\u3059\u304c\u3001\u9a5a\u304f\u307b\u3069\u96e3\u3057\u304f\u306f\u306a\u3044\u3093\u3067\u3059\u3002<\/p>\n<p>\u5fc5\u8981\u306a\u306e\u306f\uff1a<\/p>\n<ul class=\"ownedmedia-ul-point\">\n<li>Cookie\u3092\u6d3b\u7528\u3057\u305f\u8a2a\u554f\u8005\u8b58\u5225\u3068\u884c\u52d5\u5c65\u6b74\u306e\u8a18\u9332<br \/>\n<span style=\"font-size: 10pt;\">\uff08\u306a\u3093\u3060\u304b\u96e3\u3057\u305d\u3046\u3067\u3059\u304c\u3001\u4eca\u306f\u30d7\u30e9\u30b0\u30a4\u30f3\u4e00\u767a\u3067\u3067\u304d\u3061\u3083\u3044\u307e\u3059\uff01\uff09<\/span><\/li>\n<li>AI\u30ec\u30b3\u30e1\u30f3\u30c7\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3<br \/>\n<span style=\"font-size: 10pt;\">\uff08Optimizely\u3001VWO\u3001Adobe Target\u306a\u3069\u3002\u540d\u524d\u306f\u30ab\u30c3\u30b3\u3044\u3044\u3067\u3059\u304c\u3001\u3068\u3066\u3082\u4f7f\u3044\u3084\u3059\u3044\u30c4\u30fc\u30eb\u3067\u3059\uff09<\/span><\/li>\n<li>\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc<br \/>\n<span style=\"font-size: 10pt;\">\uff08Google Tag Manager\u304c\u5b9a\u756a\u3002\u3053\u308c\u3082\u601d\u3063\u305f\u3088\u308a\u7c21\u5358\u3067\u3059\uff09<\/span><\/li>\n<\/ul>\n<h3>\u30b3\u30b9\u30c8\u3068\u671f\u5f85\u3067\u304d\u308b\u52b9\u679c<\/h3>\n<p>\u300c\u3067\u3082\u304d\u3063\u3068\u9ad8\u3044\u3093\u3067\u3057\u3087\uff1f\u300d\u3068\u601d\u3044\u307e\u3057\u305f\u304b\uff1f<\/p>\n<p>\u5b9f\u306f\u3001\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u306e\u30a8\u30f3\u30c8\u30ea\u30fc\u30d7\u30e9\u30f3\u3060\u3068\u6708\u984d\u6570\u5343\u5186\u304b\u3089\u6570\u4e07\u5186\u7a0b\u5ea6\u3067\u30b9\u30bf\u30fc\u30c8\u53ef\u80fd\u306a\u3093\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3067\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u5e73\u574720\u301c30%\u3082\u30a2\u30c3\u30d7\u3059\u308b\u306a\u3089\u3001\u304b\u306a\u308a\u304a\u5f97\u3067\u3059\u3088\u306d\uff01<\/p>\n<p>\u6295\u8cc7\u984d\u306e2\u500d\u30013\u500d\u306b\u306a\u3063\u3066\u8fd4\u3063\u3066\u304f\u308b\u30b1\u30fc\u30b9\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u308c\u306f\u898b\u9003\u305b\u306a\u3044\u3067\u3059\u3088\u306d\uff01<\/p>\n<h3>\u5b9f\u88c5\u6642\u306e\u30dd\u30a4\u30f3\u30c8<\/h3>\n<ul class=\"ownedmedia-ul\">\n<li>\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u306b\u914d\u616e\u3057\u3001Cookie\u306e\u5229\u7528\u76ee\u7684\u3092\u660e\u78ba\u306b\u4f1d\u3048\u308b<\/li>\n<li>\u30aa\u30d7\u30c8\u30a2\u30a6\u30c8\u6a5f\u80fd\uff08\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3092\u62d2\u5426\u3067\u304d\u308b\u9078\u629e\u80a2\uff09\u3092\u7528\u610f\u3059\u308b<\/li>\n<li>\u904e\u5ea6\u306a\u30ec\u30b3\u30e1\u30f3\u30c9\u306f\u9006\u52b9\u679c\u306b\u306a\u308b\u305f\u3081\u3001\u9069\u5ea6\u306a\u983b\u5ea6\u3068\u95a2\u9023\u6027\u3092\u610f\u8b58\u3059\u308b<\/li>\n<\/ul>\n<h2 class=\"ownedmedia-contents__lv2\">\u624b\u6cd52\uff1a\u30e6\u30fc\u30b6\u30fc\u5c5e\u6027\u3092\u6d3b\u7528\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u6700\u9069\u5316<\/h2>\n<p><img decoding=\"async\" class=\"ownedmedia-image aligncenter wp-image-10568 size-large\" src=\"https:\/\/l-planning.jp\/blog\/wp-content\/uploads\/2025\/05\/pic-2505-2-02-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n<h3>\u3069\u3093\u306a\u624b\u6cd5\uff1f<\/h3>\n<p>\u3053\u308c\u306f\u79c1\u306e\u304a\u6c17\u306b\u5165\u308a\u306e\u624b\u6cd5\u306a\u3093\u3067\u3059\u304c\u3001<span style=\"background-color: #ffff99;\">\u8a2a\u554f\u8005\u306e\u5730\u57df\u3001\u30c7\u30d0\u30a4\u30b9\u3001\u6d41\u5165\u5143\u3001\u6642\u9593\u5e2f\u306a\u3069\u306e\u300c\u5c5e\u6027\u300d\u3092\u3082\u3068\u306b\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u65b9\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>B2B\u4f01\u696d\u306a\u3089\u3001\u8a2a\u554f\u4f01\u696d\u306e\u696d\u7a2e\u3084\u898f\u6a21\u3001\u8a2a\u554f\u8005\u306e\u8077\u7a2e\u306a\u3069\u3082\u6d3b\u7528\u3067\u304d\u3061\u3083\u3044\u307e\u3059\u3002\u9762\u767d\u3044\u3067\u3057\u3087\uff1f<\/p>\n<h3>\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4f8b<\/h3>\n<ul class=\"ownedmedia-ul\">\n<li>\u5730\u57df\u306b\u5fdc\u3058\u305f\u4e8b\u4f8b\u8868\u793a<br \/>\n<span style=\"font-size: 10pt;\">\uff08\u300c\u6771\u4eac\u304b\u3089\u306e\u30a2\u30af\u30bb\u30b9\u3067\u3059\u306d\u3002\u6771\u4eac\u3067\u306e\u6210\u529f\u4e8b\u4f8b\u306f\u3053\u3061\u3089\uff01\u300d\uff09<br \/>\n<\/span><\/li>\n<li>\u30b9\u30de\u30db\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u306e\u7c21\u7565\u30b3\u30f3\u30c6\u30f3\u30c4<br \/>\n<span style=\"font-size: 10pt;\">\uff08\u30b9\u30de\u30db\u3067\u9577\u3044\u6587\u7ae0\u306f\u8aad\u307f\u305f\u304f\u306a\u3044\u3067\u3059\u3088\u306d\uff1f\uff09<\/span><\/li>\n<li>\u691c\u7d22\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u95a2\u9023\u3057\u305f\u30d4\u30f3\u30dd\u30a4\u30f3\u30c8\u60c5\u5831<br \/>\n<span style=\"font-size: 10pt;\">\uff08\u300c\u4f4e\u4fa1\u683c\u30d7\u30ea\u30f3\u30bf\u30fc\u300d\u3067\u691c\u7d22\u3057\u3066\u304d\u305f\u4eba\u306b\u306f\u3001\u4e88\u7b97\u91cd\u8996\u306e\u88fd\u54c1\u3092\u524d\u9762\u306b\uff09<\/span><\/li>\n<li>\u8a2a\u554f\u4f01\u696d\u306e\u696d\u7a2e\u306b\u5408\u308f\u305b\u305f\u4e8b\u4f8b\u8868\u793a<br \/>\n<span style=\"font-size: 10pt;\">\uff08\u300c\u88fd\u9020\u696d\u306e\u4f1a\u793e\u3055\u3093\u3067\u3059\u306d\u3002\u88fd\u9020\u696d\u5411\u3051\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u306f\u3053\u3061\u3089\u300d\uff09<\/span><\/li>\n<\/ul>\n<p>\u306a\u3093\u3060\u304b\u9b54\u6cd5\u307f\u305f\u3044\u3067\u3059\u304c\u3001\u5b9f\u306f\u305d\u3093\u306a\u306b\u96e3\u3057\u304f\u306a\u3044\u3093\u3067\u3059\uff01<\/p>\n<h3>\u5fc5\u8981\u306a\u30c4\u30fc\u30eb<\/h3>\n<ul>\n<li>IP\u30a2\u30c9\u30ec\u30b9\u306b\u3088\u308b\u5730\u57df\u5224\u5b9a<\/li>\n<li>\u30e6\u30fc\u30b6\u30fc\u30a8\u30fc\u30b8\u30a7\u30f3\u30c8\u60c5\u5831\u306b\u3088\u308b\u30c7\u30d0\u30a4\u30b9\u5224\u5b9a<\/li>\n<li>\u30ea\u30d5\u30a1\u30e9\u30fc\u60c5\u5831\u306b\u3088\u308b\u6d41\u5165\u5143\u5224\u5b9a<\/li>\n<li>B2B\u5411\u3051\u306e\u4f01\u696d\u5224\u5225\u30c4\u30fc\u30eb\uff08Clearbit\u3001LeadFeeder\u306a\u3069\uff09<\/li>\n<\/ul>\n<div class=\"ownedmedia-success\">\n<h3 class=\"ownedmedia-success__title\">\u6210\u529f\u4e8b\u4f8b<\/h3>\n<p class=\"ownedmedia-success__text\">\u3053\u3053\u3067\u5b9f\u4f8b\u3092\u3054\u7d39\u4ecb\u3059\u308b\u3068\u3001\u3042\u308b\u5730\u65b9\u306e\u4e2d\u5c0f\u88fd\u9020\u696d\u304c\u5c0e\u5165\u3057\u305f\u3089\u2026\u4f55\u304c\u8d77\u304d\u305f\u3068\u601d\u3044\u307e\u3059\uff1f<br \/>\n\u8a2a\u554f\u8005\u306e\u5730\u57df\u3068\u696d\u7a2e\u306b\u5fdc\u3058\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u8868\u793a\u3092\u5b9f\u88c5\u3057\u305f\u3089\u3001\u306a\u3093\u3068\u554f\u3044\u5408\u308f\u305b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c30%\u3082\u30a2\u30c3\u30d7\u3057\u305f\u3093\u3067\u3059\uff01<br 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\/><\/p>\n<h3>\u3069\u3093\u306a\u624b\u6cd5\uff1f<\/h3>\n<p>\u3053\u308c\u306f\u3061\u3087\u3063\u3068\u672a\u6765\u7684\u306a\u611f\u3058\u304c\u3057\u307e\u3059\u3088\u306d\u3002<\/p>\n<p><span style=\"background-color: 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class=\"ownedmedia-success__text\">\u3042\u308bBtoB\u5411\u3051\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u3067\u306f\u3001\u8a2a\u554f\u8005\u306e\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u304b\u3089\u8cfc\u8cb7\u30d7\u30ed\u30bb\u30b9\u306e\u30b9\u30c6\u30fc\u30b8\u3092\u5224\u5b9a\u3057\u3001\u6700\u9069\u306aCTA\u3092\u8868\u793a\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3057\u307e\u3057\u305f\u3002<br \/>\n\u305d\u306e\u7d50\u679c\u3001\u96e2\u8131\u7387\u304c20%\u6e1b\u5c11\u3057\u3001\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u304c35%\u5897\u52a0\u3057\u307e\u3057\u305f<\/p>\n<\/div>\n<h2 class=\"ownedmedia-contents__lv2\">\u624b\u6cd54\uff1a\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316<\/h2>\n<p><img decoding=\"async\" class=\"ownedmedia-image aligncenter wp-image-10572 size-large\" src=\"https:\/\/l-planning.jp\/blog\/wp-content\/uploads\/2025\/05\/pic-2505-2-04-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n<h3>\u3069\u3093\u306a\u624b\u6cd5\uff1f<\/h3>\n<p><span style=\"background-color: #ffff99;\">\u73fe\u5728\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u5185\u3067\u306e\u884c\u52d5\u306b\u57fa\u3065\u3044\u3066\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8abf\u6574\u3059\u308b\u624b\u6cd5<\/span>\u3067\u3059\u3002<\/p>\n<p>\u8a2a\u554f\u8005\u306e\u8208\u5473\u95a2\u5fc3\u3092\u305d\u306e\u5834\u3067\u5206\u6790\u3057\u3001\u5373\u5ea7\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u793a\u3057\u307e\u3059\u3002<\/p>\n<h3>\u5177\u4f53\u7684\u306a\u6d3b\u7528\u4f8b<\/h3>\n<ul 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\/>\n\u305d\u306e\u7d50\u679c\u3001\u30b5\u30a4\u30c8\u5185\u6ede\u5728\u6642\u9593\u304c2\u500d\u306b\u5897\u52a0\u3057\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u304c25%\u6e1b\u5c11\u3057\u307e\u3057\u305f\u3002<\/p>\n<\/div>\n<h2 class=\"ownedmedia-contents__lv2\">\u624b\u6cd55\uff1aAI\u30c1\u30e3\u30c3\u30c8\u30dc\u30c3\u30c8\u306b\u3088\u308b\u5bfe\u8a71\u578b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba<\/h2>\n<p><img decoding=\"async\" class=\"ownedmedia-image aligncenter wp-image-10574 size-large\" src=\"https:\/\/l-planning.jp\/blog\/wp-content\/uploads\/2025\/05\/pic-2505-2-05-1024x576.jpg\" alt=\"\" width=\"1024\" height=\"576\" \/><\/p>\n<h3>\u3069\u3093\u306a\u624b\u6cd5\uff1f<\/h3>\n<p><span style=\"background-color: 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class=\"ownedmedia-link-pagenext__comment\">\u6b21\u56de\u4e88\u544a<\/p>\n<p>\u7b2c3\u56de\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u624b\u6cd5\u3092\u6bb5\u968e\u7684\u306b\u5c0e\u5165\u3059\u308b\u65b9\u6cd5\u3068\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306e\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001L-planning\u304c\u3069\u306e\u3088\u3046\u306b\u304a\u5ba2\u69d8\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3092\u30b5\u30dd\u30fc\u30c8\u3067\u304d\u308b\u304b\u306b\u3064\u3044\u3066\u3082\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div class=\"ownedmedia-cta\">\n<p class=\"ownedmedia-cta__catch\">5\u3064\u306e\u624b\u6cd5\u3001\u5b9f\u8df5\u3067\u304d\u305d\u3046\u3067\u3059\u304b\uff1f<br 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